gibson julia的博客

最新更新在: 05/07/2011 2:51 am

关于作者

联系作者

类别

相册

[05/07/2011 2:51 am]

(Figure )< img src = DIY three lovely food < img src = Tender age of 18 die

DOLCE & GABBANA

However,Golf discount, the company recently told the public on the D & G DOLCE & GABBANA genuine erosion, from August 2012 onwards, all the D & G stores or will be closed.

Dolce & Gabbana and D & G formed between the status quo, from Dolce & Gabbana brand management in the management of low-level errors. Deputy big line through the lower prices to attract more consumers brand the practice is widespread and successful experience is authentic and between the cards by name, logo, color and other brand identity system, establish a strict segmentation. Dolce & Gabbana and D & G differentiate between the vague and can be recognizable, it is easy for consumers to mistakenly think the cards are the same brand and genuine.

D & G brand to close the practice, I believe that this is not the best Dolce & Gabbana's choice of the adjustment of D & G at least three programs may be better than closing the program.

First option is to completely cut off Dolce & Gabbana D & G Dolce & Gabbana brand and brand identity on the links for the brand Dolce & Gabbana abbreviated as DG, and D & G is too close, many consumers have mistakenly that the D & G Dolce & Gabbana is the abbreviation, while ignoring the existence of genuine DG.

Dolce & Gabbana D & G on the adjustment of the cards can draw MIUMIU PRADA brand management, loyal consumers know the vice MIUMIU PRADA brand is, but this does not affect the MIUMIU in sales growth in 2010 much faster than PRADA. Replaced by a new brand D & G,Golf clubs, identified by the visual system's lowest-cost replacement, cut off the cards and the genuine D & G visual contact between, and through effective communication to make D & G to continue with the existing loyal customers into the new brand, while reducing erosion of authentic, D & G can also be obtained free from the constraints more genuine development.

Minimum investment for this program, only the D & G visual system updates and brand transmission in the test.

The second program is through the visual recognition Dolce & Gabbana and D & G to strengthen the positioning of difference between, through the fonts, colors, graphics and other supporting elements of the visual system, both between the two brands to establish a clear segmentation, Also associated with the visual identification system.

Distinguished by visual identification under the brand positioning and design of different price range of successful brands is RALPH LAUREN, POLO is well-known brands owned by RALPH LAUREN, RALPH LAUREN men's products, including PURPLE LABEL, BLACK LABEL, POLO RALPH LAUREN, RLX, BIG & TALL and GOLF & TENNIS series, each series are used strictly between RALPH LAUREN font, color, composition and other design elements to form a strict identification recognition system, the series between the both connection and clear personality and identifiability.

To distinguish genuine vision system can be enhanced with the difference between the cards at the same time, enhance the two brands of contact, able to attract more customers, but make genuine and sub-licensing the visual system of the adjustment process is full of challenges.

Third option is the Dolce & Gabbana and D & G, and line operations, the Dolce & Gabbana and D & G re-planning of existing shops, will be genuine and licensed products, deputy shop in the same sub-region display , clear Dolce & Gabbana is the prices are more high-end, design is more noble fashion brand, and D & G is more personal and avant-garde design of the Vice-line brand. The visual system and the two brands are quite different style, consumers can compare the formation of a clear understanding of the brand.

Order to avoid reducing the image of Dolce & Gabbana,Golf equipment, D & G will make the appropriate increase in the price, the appropriate reduction in the size of low-price products. Genuine goods and the ratio of cards to customers according to the shop floor situation and make appropriate adjustments in the short term will not affect the sales of two brands, but also because different customers may bring new layers into sales.

This program is genuine and the adjustment between the cards are relatively small, but the overall image of the two brand planning and management of the higher end requirements, and how the two brands in one good shop coordination without reducing performance of the Dolce & Gabbana's management team put forward higher requirements management capabilities.